Privacy Policy

Parfait Hair ("Parfait," "we," "us," or "our") operates this store and website, including all related information, content, features, tools, products and services (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Table of Contents

1. Personal Information We Collect
2. How We Use Your Personal Information
3. How We Disclose Personal Information
4. Relationship with Shopify
5. AI Technology and Biometric Data
6. Cookies and Tracking Technologies
7. SMS/Text Message Marketing
8. Third Party Websites and Links
9. Children's Data
10. Security and Retention
11. Your Rights and Choices
12. California Privacy Rights (CCPA/CPRA)
13. Other U.S. State Privacy Rights
14. GDPR - European and UK Residents
15. International Transfers
16. Changes to This Privacy Policy
17. Contact Us

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Information You Provide to Us

• Contact Details: Name, address, billing address, shipping address, phone number, and email address
• Account Information: Username, password, security questions, preferences and settings
• Financial Information: Credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details
• Transaction Information: Items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions
• Communications: Information you include in communications with us, for example, when sending a customer support inquiry, product review, or testimonial
• Marketing Preferences: Your preferences for receiving marketing communications and details about how you engage with them
• Photos and Measurements: Photos you take or upload for One Scan, measurement or virtual try-on, the images we make from them, and your head measurements and cap size

Information We Collect Automatically

• Device Information: Information about your device, browser, or network connection, your IP address, and other unique identifiers
• Usage Information: Information regarding your interaction with the Services, including how and when you interact with or navigate the Services, pages viewed, links clicked, and referring website
• Location Data: General geographic location based on your IP address
• Cookie Data: Information collected through cookies, web beacons, and similar tracking technologies

Information from Third Parties

We may collect personal information from the following sources:

• Shopify: Our e-commerce platform provider
• Service Providers: Payment processors, shipping providers, marketing partners, and analytics providers
• Social Media Platforms: When you interact with us on social media or use social login features
• Data Brokers: Demographic and interest data to better understand our customers

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

• Provide you with the Services and perform our contract with you
• Process your payments and fulfill your orders
• Remember your preferences and items you are interested in
• Send notifications related to your account
• Process purchases, returns, exchanges or other transactions
• Create, maintain and manage your account
• Arrange for shipping and facilitate returns and exchanges
• Enable you to post reviews
• Create a customized shopping experience, including product recommendations
• Provide AI-powered wig customization and measurement services
• Better tailor and improve the Services based on usage data

Marketing and Advertising

• Send marketing, advertising and promotional communications by email, text message or postal mail
• Show you online advertisements for products or services on the Services or other websites
• Deliver targeted advertising based on items you previously purchased or added to your cart
• Conduct market research and analyze customer behavior
• Create and manage loyalty programs and promotional campaigns

Security and Fraud Prevention

• Authenticate your account and verify your identity
• Provide a secure payment and shopping experience
• Detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity
• Protect public safety and secure our services
• Monitor for violations of our terms or policies

Communicating with You

• Provide customer support and respond to your inquiries
• Send order confirmations, shipping updates, and transactional messages
• Inform you of changes to our Services, policies, or terms
• Maintain our business relationship with you

Legal and Compliance Reasons

• Comply with applicable law or respond to valid legal process
• Respond to requests from law enforcement or government agencies
• Investigate or participate in civil discovery, litigation, or other adversarial legal proceedings
• Enforce or investigate potential violations of our terms or policies
• Protect the rights, property, or safety of Parfait, our customers, or others

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

Service Providers

We share information with vendors and service providers who perform services on our behalf, including:

• Shopify: Our e-commerce platform
• Payment Processors: To process transactions securely
• Shipping and Fulfillment Providers: To deliver products to you
• Cloud Storage Providers: To store data securely
• IT Management: To maintain our technical infrastructure
• Customer Support Tools: To provide assistance
• Data Analytics Providers: To understand how our Services are used
• Marketing and Advertising Partners: To deliver targeted ads and marketing campaigns

Business and Marketing Partners

We share information with business and marketing partners to:

• Provide marketing services and advertise to you
• Support personalized advertising across different websites and platforms
• Conduct joint marketing activities
• Analyze customer trends and behavior

Our business and marketing partners will use your information in accordance with their own privacy notices.

When You Direct or Consent

• When you direct or request us to share information with third parties
• Through your use of social media widgets or login integrations
• When you consent to specific disclosures

Corporate Transactions

• With our affiliates or otherwise within our corporate group
• In connection with a business transaction such as a merger, acquisition, bankruptcy, or sale of assets

Legal Obligations

• To comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests)
• To enforce any applicable terms of service or policies
• To protect or defend the Services, our rights, and the rights of our users or others

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify.

In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information:

• Shopify Consumer Privacy Policy
• Exercise rights

AI Technology and Biometric Data

AI-Powered Customization

Parfait uses artificial intelligence technology to provide customized wig recommendations and measurements. When you use our AI measurement tools:

• We collect facial images and measurements to determine your cap size, match lace color, learn your style preferences, and to improve our technology
• We analyze your photos using our proprietary algorithms to extract measurements (not facial recognition)
• We never use biometric data to identify you. We use it to customize your products and to improve the technology that does it
• We do not sell biometric data. We share it only with service providers who store or process it for us, under terms that forbid any other use
• You can ask us to delete your photos and measurements at any time by contacting us

Biometric Data Retention

• Photos and measurements are kept until you ask us to delete them, so we can fulfill and size your orders and improve our fitting and try-on technology
• You may request deletion of your biometric data at any time
• We use industry-standard encryption to protect biometric data
• Biometric data is stored separately from other personal information

Virtual Try-On and Your Photos

Virtual try-on lets you see yourself in a Parfait wig before you choose. To do that, you share a photo of yourself. Here is how we look after it.

• What we collect: Your photo, every image we make from it while creating your try-on (including the in-between images), and details you share with us, such as your cap size. We do not use your photo to recognize or identify you.
• How we use it: To create your try-on and show you in our wigs, to keep your looks so you can come back to them, and to develop, test and improve the technology that measures, fits and shows wigs. We may show you your own looks in emails to you. We never use them in ads or show them to anyone other than you.
• Where it is kept: In Parfait's secure cloud storage. To make a try-on, your photo is processed by service providers who work for us, under terms that do not allow them to use it for their own purposes.
• How long we keep it: We keep your photo and the images made from it until you ask us to delete them. They are not deleted automatically, except where the law of your state sets a time limit (see Illinois below).
• Deleting it: Choose "Delete my photo" in the try-on, or email support@myparfait.com. We confirm that we have your request, a member of our team reviews it, and we delete your photo and the images made from it. From the moment you ask, your photo is not used for any new looks. Deleting your photos does not undo improvements already made with them, and our technology does not store or reproduce your photos.
• Who can use it: Virtual try-on is available to customers 18 and older.

Illinois Residents - BIPA Compliance

If you are an Illinois resident, the Illinois Biometric Information Privacy Act (BIPA) provides you with specific rights regarding biometric information. We:

• Inform you in writing before collecting biometric identifiers or information
• Obtain your written consent before collecting biometric data
• Never sell, lease, trade, or otherwise profit from biometric data
• Use the same standard of care to protect biometric data as we use for other confidential information
• Permanently destroy biometric data within 3 years of your last interaction or when the purpose for collection is satisfied, whichever occurs first

Cookies and Tracking Technologies

We and our service providers use cookies, web beacons, pixels, and similar tracking technologies to collect information about you when you interact with our Services. This helps us:

• Remember your preferences and settings
• Understand how you use our Services
• Improve your experience
• Deliver targeted advertising
• Analyze trends and measure campaign effectiveness

Types of Cookies We Use

• Essential Cookies: Necessary for the Services to function properly (e.g., shopping cart, account login)
• Performance/Analytics Cookies: Help us understand how visitors interact with our Services by collecting anonymous usage data (e.g., Google Analytics)
• Functionality Cookies: Remember your preferences and personalize your experience
• Advertising/Targeting Cookies: Deliver relevant advertisements based on your browsing behavior and interests

Third-Party Tracking Services

We use the following third-party services that may collect information through cookies:

• Google Analytics: Website usage analytics
• Facebook Pixel: Social media advertising and analytics
• Google Ads/DoubleClick: Display advertising
• TikTok Pixel: Social media advertising
• Shopify Analytics: E-commerce analytics
• Microsoft Clarity: Records how visitors use our website (clicks, scrolling and page movement, as heatmaps and session replays) so we can find and fix problems. It does not run when your browser sends a Global Privacy Control signal. Passwords and similar sensitive fields are masked. Session recordings can include the virtual try-on screens, including your photo and looks, and are kept by Microsoft under its own terms, and we do not allow it to be used for advertising. Microsoft collects this information under its own privacy statement.
• Our own site measurement: Pages viewed, how far a page is scrolled, time on page and technical errors, kept on our own servers to keep the site working. It does not record what you type.

Managing Cookie Preferences

You can control cookies through your browser settings:

• Most browsers allow you to refuse cookies or delete cookies
• Blocking all cookies may impact your ability to use certain features
• You can opt-out of interest-based advertising (see Your Rights and Choices section)

Browser Controls:

• Chrome: Settings > Privacy and Security > Cookies
• Safari: Preferences > Privacy
• Firefox: Settings > Privacy & Security
• Edge: Settings > Privacy, Search, and Services

Opt-Out Tools:

• Network Advertising Initiative
• Digital Advertising Alliance
• Google Ads Settings

SMS/Text Message Marketing

Text Marketing Program

With your consent, we may send you text messages about:

• Order updates and shipping notifications
• Promotional offers and sales
• New product launches
• Exclusive text subscriber deals
• Cart abandonment reminders

How to Opt-In

You can opt-in to receive text messages by:

• Providing your phone number and consent during checkout
• Texting a keyword to our designated number
• Signing up through our website

Message Frequency

Message frequency varies. You may receive up to 10 marketing messages per month. Message and data rates may apply.

How to Opt-Out

You can opt-out of text messages at any time by:

• Texting "STOP" to any message you receive from us
• Replying "STOP" to any of our text messages
• Contacting customer service at support@myparfait.com

After opting out, you will receive one final confirmation message.

Help and Support

For help, text "HELP" to any message or contact support@myparfait.com.

Supported Carriers

Our text messaging service is available on all major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, and others. Please check with your carrier for specific message and data rates.

Terms

By opting in to text messages, you consent to receive automated marketing messages at the phone number provided. Consent is not a condition of purchase. We will never share your phone number with third parties for their marketing purposes without your consent.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children under the age of 16, and we do not knowingly collect any personal information about children under the age of 16. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention

Security Measures

We take the security of your personal information seriously and use reasonable organizational, technical, and administrative measures to protect it from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encryption: Sensitive information (such as credit card data) is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol
• Secure Servers: Data is stored on secure servers with restricted access
• Access Controls: Limited employee access to personal information on a need-to-know basis
• Regular Security Assessments: Ongoing monitoring and testing of our security measures
• Third-Party Security: Service providers are contractually required to implement similar levels of protection

No Perfect Security

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

If you have reason to believe that your interaction with us is no longer secure, please immediately notify us at support@myparfait.com.

Data Retention

How long we retain your personal information depends on different factors, such as:

• Whether we need the information to maintain your account
• Whether we need the information to provide the Services
• Legal obligations requiring us to retain the information
• Whether the information is necessary to resolve disputes or enforce contracts

General Retention Periods:

• Account Information: Retained for the life of your account plus 3 years after account closure
• Transaction Records: Retained for 7 years to comply with tax and accounting requirements
• Marketing Data: Retained until you opt-out or request deletion
• Support Communications: Retained for 3 years after resolution
• Website Analytics: Typically retained for 26 months
• Biometric Data and Try-On Photos: Kept until you ask us to delete them; for Illinois residents, no longer than 3 years after your last interaction. Improvements already made with them are not affected, and our technology does not contain your photos.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

General Rights

• Right to Access/Know: You may have a right to request access to personal information that we hold about you.
• Right to Delete: You may have a right to request that we delete personal information we maintain about you.
• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt-Out of Sale or Sharing: Depending on where you reside, you may have a right to opt-out of the "sale" or "share" of your personal information or to opt-out of the processing of your personal information for purposes considered to be "targeted advertising."
• Right to Limit Use of Sensitive Personal Information: You may have a right to limit our use and disclosure of sensitive personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

Managing Communication Preferences

• Email Marketing: You may opt-out of promotional emails at any time by using the unsubscribe option displayed in our emails. You can also manage your email preferences in your account settings.
• Text Messages: Text "STOP" to opt-out of SMS marketing messages.
• Push Notifications: You can disable push notifications through your device settings.
• Phone Calls: Request to be added to our do-not-call list by contacting support@myparfait.com.

Note: Even if you opt-out of promotional communications, we may still send you non-promotional emails, such as order confirmations, shipping updates, and account-related messages.

Exercising Your Rights

You may exercise any of these rights:

• Online: Through your account settings (when available)
• Email: support@myparfait.com
• Mail: Parfait Hair, 750 N Palm Canyon Dr, Palm Springs, CA 92262
• Shopify Privacy Portal: https://privacy.shopify.com/en (for data processed by Shopify)

Verification

We may need to verify your identity before we can process your requests, as permitted or required under applicable law. We will request information to verify that you are the person about whom we collected personal information.

Authorized Agents

In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we will require proof that the agent has been authorized to act on your behalf, and we may need you to verify your identity directly with us.

Response Timing

We will respond to your request in a timely manner as required under applicable law, typically within 45 days. If we require more time, we will inform you of the reason and extension in writing.

Global Privacy Control

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the sale/sharing of your personal information for the device and browser that you use to visit the website. To learn more: https://globalprivacycontrol.org/

California Privacy Rights (CCPA/CPRA)

This section applies to California residents and supplements the information in this Privacy Policy.

Your California Privacy Rights

As a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of personal information we collected, used, disclosed, or sold about you in the past 12 months
• Right to Delete: Request deletion of personal information we collected from you
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt-out of the "sale" or "sharing" of personal information
• Right to Limit: Limit use and disclosure of sensitive personal information
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your rights

Categories of Personal Information We Collect

In the past 12 months, we have collected the following categories of personal information from California consumers:

*May be considered a "sale" or "share" under California law when we allow advertising partners to collect information for targeted advertising purposes.

Sources of Personal Information

We collect personal information from:

• Directly from you (account creation, purchases, communications)
• Automatically through your use of our Services (cookies, analytics)
• From our service providers (payment processors, shipping providers)
• From third-party sources (data brokers, social media platforms)
• From your device (device information, IP address, browsing behavior)

Business Purposes for Collection and Use

We collect and use personal information for the business purposes described in the "How We Use Your Personal Information" section of this Privacy Policy, including:

• Providing products and services
• Processing transactions and payments
• Customer service and support
• Marketing and advertising
• Security and fraud prevention
• Legal compliance
• Research and development
• Improving our Services

Categories of Third Parties We Share With

We share personal information with:

• Service providers (hosting, payment processing, shipping, analytics)
• Advertising partners (for targeted advertising)
• Affiliates and subsidiaries
• Professional advisors (lawyers, accountants)
• Government agencies and law enforcement (when required)
• Parties to business transactions (mergers, acquisitions)

"Sale" and "Sharing" Under California Law

We do not sell personal information in the traditional sense (for monetary payment). However, like many online businesses, we allow advertising and analytics partners to collect certain information (such as cookies and device identifiers) through our Services, which may be considered a "sale" or "share" under California law.

• Categories we may "sell" or "share": Identifiers, Commercial Information, Internet Activity, Geolocation Data, and Inferences (as noted with * in the table above).
• We do not sell or share: Payment information, Social Security numbers, Driver's license numbers, Biometric data, or Sensitive Personal Information.
• We do not knowingly sell or share personal information of minors under 16.

How to Opt-Out of Sale/Sharing

To opt-out of the sale or sharing of your personal information:

• Click "Do Not Sell or Share My Personal Information" in our website footer
• Enable Global Privacy Control (GPC) in your browser
• Email us at: support@myparfait.com with "CCPA Opt-Out" in the subject line
• Adjust cookie preferences through the cookie banner on our website

Exercising Your California Rights

To Submit a Request:

• Email: support@myparfait.com (Subject: "CCPA Rights Request")
• Mail: Parfait Hair, ATTN: Privacy Request, 750 N Palm Canyon Dr, Palm Springs, CA 92262

Verification Process:

We will verify your identity using information you previously provided to us (such as email address, order number, or account information). For requests to access specific pieces of personal information, we may require additional verification, including a signed declaration under penalty of perjury.

Authorized Agents:

You may designate an authorized agent to submit requests on your behalf. We will require:

• Written authorization signed by you
• Proof of the agent's identity
• Verification of your identity

Response Timing:

• Opt-out requests: Processed within 15 business days
• Other requests: Responded to within 45 days (may extend up to 90 days with notice)

Request Limits:

You may submit requests for access or data portability twice within a 12-month period.

Sensitive Personal Information

We collect and use sensitive personal information only for purposes permitted under California law, including:

• Performing services reasonably expected when you use our AI customization features
• Preventing, detecting, and investigating security incidents
• Resisting malicious, fraudulent, or illegal actions
• Ensuring physical safety

We do not use or disclose sensitive personal information for purposes of inferring characteristics about you beyond what is necessary for product customization.

Non-Discrimination

We will not discriminate against you for exercising your CCPA/CPRA rights. We will not:

• Deny you goods or services
• Charge different prices or rates
• Provide a different level or quality of services
• Suggest you will receive different pricing or services

Shine the Light Law

California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes without your consent.

To make a Shine the Light request, contact: support@myparfait.com

Other U.S. State Privacy Rights

If you are a resident of Colorado, Connecticut, Delaware, Iowa, Indiana, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have additional privacy rights under your state's privacy law.

Your State Privacy Rights

Depending on your state, you may have the following rights:

• Right to Confirm: Confirm whether we are processing your personal information
• Right to Access: Access the personal information we have collected about you
• Right to Correct: Correct inaccuracies in your personal information
• Right to Delete: Delete personal information we have collected from you
• Right to Data Portability: Obtain a copy of your personal information in a portable format
• Right to Opt-Out: Opt-out of:
  • Sale of personal information
  • Targeted advertising
  • Profiling in furtherance of decisions that produce legal or similarly significant effects
• Right to Limit: Limit the use and disclosure of your sensitive personal information
• Right to Appeal: If we deny your request, you have the right to appeal our decision

Exercising Your State Rights

To exercise your rights, contact us at:

• Email: support@myparfait.com
• Mail: Parfait Hair, ATTN: Privacy Request, 750 N Palm Canyon Dr, Palm Springs, CA 92262

We will respond to your request within the timeframe required by your state law (typically 45 days, with a possible 45-day extension).

Targeted Advertising Opt-Out

To opt-out of targeted advertising:

• Click the "Your Privacy Choices" link in our website footer
• Enable Global Privacy Control (GPC) in your browser
• Contact us at support@myparfait.com

GDPR - European and UK Residents

This section applies if you are a resident of the European Economic Area (EEA), United Kingdom, or Switzerland.

Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract Performance: Processing is necessary to perform our contract with you (e.g., fulfilling your order, providing customer service)
• Legitimate Interests: Processing is necessary for our legitimate interests, such as:
  • Improving our products and services
  • Marketing and advertising
  • Fraud prevention and security
  • Network and information systems security
• Legal Obligation: Processing is necessary to comply with our legal obligations
• Consent: Processing is based on your explicit consent (e.g., marketing communications, AI measurements)
• Vital Interests: Processing is necessary to protect vital interests (e.g., preventing fraud, ensuring security)

Your GDPR Rights

Under GDPR, you have the following rights:

• Right of Access: Obtain confirmation of whether we process your personal data and access to that data
• Right to Rectification: Correct inaccurate or incomplete personal data
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data in certain circumstances
• Right to Restriction: Restrict processing of your personal data in certain circumstances
• Right to Data Portability: Receive your personal data in a structured, commonly used format and transmit it to another controller
• Right to Object: Object to processing based on legitimate interests or for direct marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
• Right to Lodge a Complaint: File a complaint with your local supervisory authority

Data Protection Officer

For GDPR-related inquiries, contact our Data Protection Officer:

Email: dpo@myparfait.com

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

• For the duration of our contractual relationship
• To comply with legal, accounting, or reporting requirements
• Until you withdraw consent or object to processing
• As necessary for legitimate business interests

International Transfers

When we transfer personal data outside the EEA or UK, we use appropriate safeguards, including:

• European Commission's Standard Contractual Clauses (SCCs)
• UK International Data Transfer Agreement (IDTA)
• Adequacy decisions for transfers to countries with adequate protection

You may request a copy of the safeguards we use by contacting us at support@myparfait.com.

Automated Decision-Making

We do not engage in automated decision-making or profiling that produces legal effects or similarly significantly affects you. Our AI customization tool assists with product recommendations but does not make automated decisions about you.

International Transfers

Parfait is based in the United States. If you access or use the Services from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States and other countries where our service providers are located.

These countries may have data protection laws that are different from the laws of your country. However, we take measures to ensure that your personal information receives an adequate level of protection wherever it is processed, including:

• Using Standard Contractual Clauses approved by the European Commission
• Implementing appropriate technical and organizational security measures
• Ensuring our service providers are contractually bound to protect your data
• Conducting regular privacy impact assessments

By using the Services, you consent to the transfer of your personal information to the United States and other countries as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last Updated" date at the top of this policy.

If we make material changes, we will provide notice as required by applicable law, which may include:

• Adding a statement to our website homepage
• Sending you an email notification (if we have your email address)
• Providing notice through the Services

We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.

Your continued use of the Services after the revised Privacy Policy becomes effective indicates that you have read, understood, and agreed to the current version of this Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: support@myparfait.com

Data Protection Officer (GDPR inquiries): dpo@myparfait.com

For Shopify-related data requests, visit: https://privacy.shopify.com/en

Complaints and Supervisory Authorities

U.S. Residents

If you have concerns about our privacy practices, please contact us first. If you are not satisfied with our response, you may file a complaint with:

• Federal Trade Commission
• Your state Attorney General's office

California Residents

You may contact the California Attorney General:

California Department of Justice
1300 I Street
Sacramento, CA 95814
Phone: (916) 445-9555
Website: https://oag.ca.gov/

European and UK Residents

You have the right to lodge a complaint with your local supervisory authority:

• EU Residents: Find your data protection authority at https://edpb.europa.eu/about-edpb/about-edpb/members_en
• UK Residents: Information Commissioner's Office (ICO)
  • Website: https://ico.org.uk/
  • Phone: 0303 123 1113

This Privacy Policy is effective as of October 28, 2026
Version 2.1