It started with a relaxer.
When our founder, Isoken Igbinedion, was ten years old, a chemical relaxer caused her natural hair to fall out. After twenty years of wigs that did not fit, she built Parfait: hair made from a measurement instead of a guess.
Our founder lost her hair at ten.
When I was ten years old, a chemical relaxer caused my natural hair to fall out. That traumatic moment sparked a 20-year journey through a fragmented, frustrating hair industry, and ultimately, a vision to rebuild it from the ground up.Isoken Igbinedion, Founder
- At ten
A chemical relaxer caused her natural hair to fall out.
- The years after
“I started using hair extensions to give my hair a break and a chance to regrow.”
- Twenty years
Thousands of dollars and countless hours on wigs that never quite fit.
- 2019
At AfroTech, listening to speakers talk about using technology to improve the lives of people in her community, she began researching the problem.
- April 2022
Parfait launches. More than 5,600 units since.
Her words above are from “Where It All Began”, her first post for Parfait, 11 April 2022.
The problem was not just hers. Millions of women were going through the same thing: looking for hair that matched their skin tone and fit their head shape, without hours of customization or professional help. So she built Parfait. It has been featured in Vogue Business, Forbes, Fast Company, Elle, and on NBC’s Today Show.
Meet Elana.
Elana is one of Parfait’s founding customers. She helped shape the experience you have today, and she is one of the many faces of our community. Here she is, in her own words.
I love wigs because it gives a little bit of myself back that I think alopecia took.Elana, Parfait customer
Done settling.
Buying a wig has meant settling. Parfait builds the cap from your measurements and the lace to your skin, so the hard part is done before it reaches you.
- Settling for a cap that does not fit.
- Settling for lace that does not match.
- Settling for hours in a salon chair and hundreds of dollars in customization fees.
One Scan reads your head in about 90 seconds, and the cap is built to it.
The lace tint is chosen against your skin, not a swatch chart.
Free adjustments on every Atelier and Signature wig, from the day it arrives.
Our values.
We are building products, and a movement, that center real women with real needs.
- 01Obsessive quality
The hard part is the fit. That part is on us: every Atelier and Signature wig carries thirty days of free adjustments after it arrives.
- 02True customization
The scan reads your head, and the lace tint is chosen against your skin rather than a swatch chart. Both go into the build.
- 03Accessibility without compromise
A wig that fits should not require insider knowledge or an extra $300 in customization fees. The price you see is the price you pay.
- 04Community and representation
We build for the women who have been overlooked: from protective styling to medical hair loss to cultural and religious needs.
As seen in.
Eighteen pieces since 2022, from Vogue Business to NBC’s Today Show. Each one opens at the publication.
Wigs: Has Parfait found the elusive winning formula?
Aug 2022NBC Today Show↗Meet the founders of a company offering made-to-order wigs
Video · 16 Nov 2023Essence↗These Sisters Launched An AI-Driven Wig Company That Won Over Serena Williams
2 Sept 2024Forbes↗Parfait’s AI Wigs Take Aim At $11 Billion Market By Igniting Cultural Capital
26 May 2022The full list, newest first.
All press