Consumer Health Data Privacy Policy
Last Updated: November 10, 2026
This policy explains how Parfait Hair ("Parfait," "we," "us," or "our") collects, uses, shares and keeps consumer health data, as Washington's My Health My Data Act and similar state laws define it. It applies to everyone who uses myparfait.com and our related services, wherever you live. It adds to our Privacy Policy. Where the two differ about consumer health data, this policy applies.
Consumer health data is personal information that is linked or reasonably linkable to you and that identifies your past, present or future physical health. For Parfait, that includes information that shows you have hair loss, and the photos and measurements of your face and head that you share with us.
Contents
What We Collect
Hair-loss context
- Your choice of what you see first: If you tell us you have alopecia or medical hair loss, for example by choosing that option on our home page, we remember your choice on your device so we can show you the right part of our site.
- Pages you visit: On our own servers, we record the pages you view, how far you scroll, how long you stay and any technical errors. On the parts of our site made for hair loss, this can show that you have hair loss. We do not record what you type.
- What you shop for: The products you view, add to your bag or order can show that you are shopping for hair loss.
- What you tell us: Questions you ask through Ask the House or live chat, messages you send us, and what you share when you book a consultation can include details about your hair loss or your health.
Photos for virtual try-on
- Your photo, every image we make from it while creating your try-on, and details you share with us, such as your cap size.
- With each photo, we also keep the device and browser you used, your IP address, the page you came from, and the photo file's own details, such as the camera and the time it was taken. We do not keep the location stored in a photo.
One Scan
- The photos taken during your scan (front, side and, when one is used, a photo of the reference object that sets the scale), the face points measured from them, your head measurements and cap size, the skin tone we read to match your lace, and your email address.
We do not collect your precise location.
Why We Collect It
- To show you our wigs on your own photo, and to keep your looks so you can come back to them.
- To measure your head, recommend your cap size and match your lace color.
- To make, fit and deliver your order, and to answer your questions.
- To show you the part of our site that fits what you are looking for.
- To check that a try-on photo shows one real person's face, and to prevent misuse of the try-on.
- To develop, test and improve the technology that measures, fits and shows our wigs.
- To keep our site working and to fix problems.
We do not use consumer health data for advertising.
Who We Share It With
We share consumer health data only with service providers who store or process it for us, under terms that do not allow them to use it for their own purposes:
- Website hosting and cloud storage: the companies that host our website and databases and store your photos, scans and records.
- Virtual try-on processing: the servers that run our virtual try-on.
- AI image service: the service that creates your try-on images from your photo.
- AI assistant service: the service that checks that a try-on photo shows one real person's face, and that answers questions asked through Ask the House.
- Email provider: the service that sends the emails we write to you.
- Online store platform: the platform that runs our checkout, when you place an order.
- Team messaging: the tool our team uses to answer live chat.
We may also disclose information when the law requires it, for example in response to a court order.
We do not sell consumer health data. We do not share it with advertising platforms. We do not use session-recording tools on our virtual try-on, One Scan or hair-loss pages. We do not use location to target people near health care facilities.
How Long We Keep It
- Try-on photos and the images made from them: until you ask us to delete them. For Illinois residents, no longer than 3 years after your last interaction with us.
- One Scan photos and measurements: until you ask us to delete them, so we can size your orders.
- Your choice of what you see first: on your device for up to 400 days after your last visit, or until you clear your cookies.
- Pages visited, messages and chats: for as long as we need them for the purposes above.
Your Rights
You can ask us to:
- Confirm whether we collect, share or sell your consumer health data. We do not sell it.
- Give you a copy of the consumer health data we hold about you, and a list of the companies we have shared it with.
- Delete your consumer health data. You can also choose "Delete my photo" in the try-on.
- Stop collecting or sharing your consumer health data, if you have given us your consent.
To make a request, email support@myparfait.com from the email address you use with Parfait, with "Health data request" in the subject line. We may ask you to confirm your identity before we act on your request. We answer within 45 days. If we need more time, we will tell you why, and we may take up to 45 more days.
If we decline your request, you can appeal by replying to our answer with "Appeal" in the subject line. We will answer your appeal in writing within 45 days. If you are not satisfied with our answer, you can contact the Washington State Attorney General at atg.wa.gov.
We will not treat you differently for making a request.
Changes to This Policy
We may update this policy from time to time. We will post the new version on this page and update the "Last Updated" date at the top.
Contact Us
Parfait Hair
Denver, Colorado
Email: support@myparfait.com
This Consumer Health Data Privacy Policy is effective as of November 10, 2026.