Meet the team

Like most women, Isoken Igbinedion wanted to find protective styles to help manage and grow her natural hair. As she discovered, finding a product that fit her head, matched her skin tone, and styled the way she liked was challenging. Iso was sick of how difficult it was to find a ready-to-wear wig that didn't require any additional work upon purchase. So she created Parfait. 

Iso's goal is to create a visionary company that brings a marginalized community into the future. She believes that beauty should be accessible to everyone and that's why Parfait prioritizes quality and service in every unit we ship.

Iso graduated from Wharton Business School with a Master of Business Administration in 2021. Prior to her MBA, she started her operations career at Target, focusing on omi channel distribution strategies. She later joined Amazon and became one of the first 10 team members to design Amazon Prime Now and build the infrastructure for their Whole Foods acquisition. Igbinedion moved into a project manager role within the Whole Foods operation integration and focused on scaling the new delivery market while leading product strategy, order fulfillment, and workforce management staff applications. 

Iso is passionate about being an MLT career coach prep in her spare time. She cherishes having the opportunity to mentor younger professionals and give them the guidance that she was missing during her own career assent. You can catch her at a local Sweetgreen munching on a healthy meal with goat cheese or catching up on the latest episodes of The Real Housewives of Dubai.