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Where It All Began - Parfait's Origin Story from CEO Isoken Igbinedion

04/11/22

Isoken Igbinedion

Where It All Began - Parfait's Origin Story from CEO Isoken Igbinedion

The origins of Parfait started with a problem experienced by many women of color, managing and caring for our textured hair. The journey for me started at ten...

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Hairtelligence Is Now Parfait

04/04/22

Simone Kendle

Hairtelligence Is Now Parfait

New Name, New Look
As we prepared to launch Hairtelligence, we went on a reflective brand journey to understand what mattered most to our company, and who we wanted to be to...

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