Brand News – Parfait

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What is a Lace Front Wig?

05/23/22

parfait hair

Model before and after installing Parfait wig

What is a Lace Front Wig?

Before we answer the question of “what is a lace front wig?”, we need to take some time to really appreciate how...

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Where It All Began - Parfait's Origin Story from CEO Isoken Igbinedion

04/11/22

Isoken Igbinedion

Parfait wig on top of branded packaging

The origins of Parfait started with a problem experienced by many women of color, managing and caring for our textured hair. The journey for me started at ten...

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Hairtelligence is Now Parfait

04/04/22

Simone Kendle

Parfait logo over image of smiling woman with blonde Parfait wig

New Name, New Look
As we prepared to launch Hairtelligence, we went on a reflective brand journey to understand what mattered most to our company, and who we wanted to be to...

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