Brand News

Free Shipping on All Orders•

Make easy monthly payments with Affirm, as low as 0% APR.

Where It All Began - Parfait's Origin Story from CEO Isoken Igbinedion

04/11/22

Isoken Igbinedion

The origins of Parfait started with a problem experienced by many women of color, managing and caring for our textured hair. The journey for me started at ten...

Hairtelligence Is Now Parfait

04/04/22

Simone Kendle

New Name, New Look
As we prepared to launch Hairtelligence, we went on a reflective brand journey to understand what mattered most to our company, and who we wanted to be to...