We are done settling.
Parfait builds custom hair from a measurement instead of a guess. It exists because our founder could not buy a wig that fit.
It started with a wig that did not fit.
After spending thousands of dollars and countless hours on wigs that never quite fit, Isoken realized the problem was not just hers. Millions of women were going through the same thing: looking for hair that matched their skin tone, fit their head shape, and made them feel beautiful, without hours of customization or professional help.
So she built Parfait. Since launching in April 2022, Parfait has delivered more than 5,600 units, and has been featured in Vogue Business, Forbes, Fast Company, Elle, and on NBC’s Today Show.
Done settling.
Buying a wig has meant settling. Parfait builds the cap from your measurements and the lace to your skin, so the hard part is done before it reaches you.
- Settling for a cap that does not fit.
- Settling for lace that does not match.
- Settling for hours in a salon chair and hundreds of dollars in customization fees.
One Scan reads your head in about 90 seconds, and the cap is built to it.
The lace tint is chosen against your skin, not a swatch chart.
Free adjustments on every Atelier and Signature wig, from the day it arrives.
Our values.
We are building products, and a movement, that center real women with real needs.
- 01Obsessive quality
The hard part is the fit. That part is on us: every Atelier and Signature wig carries thirty days of free adjustments after it arrives.
- 02True customization
The scan reads your head, and the lace tint is chosen against your skin rather than a swatch chart. Both go into the build.
- 03Accessibility without compromise
A wig that fits should not require insider knowledge or an extra $300 in customization fees. The price you see is the price you pay.
- 04Community and representation
We build for the women who have been overlooked: from protective styling to cultural and religious needs.
As seen in.
Eighteen pieces since 2022, from Vogue Business to NBC’s Today Show. Each one opens at the publication.
Wigs: Has Parfait found the elusive winning formula?
Aug 2022NBC Today Show↗Meet the founders of a company offering made-to-order wigs
Video · 16 Nov 2023Essence↗These Sisters Launched An AI-Driven Wig Company That Won Over Serena Williams
2 Sept 2024Forbes↗Parfait’s AI Wigs Take Aim At $11 Billion Market By Igniting Cultural Capital
26 May 2022The full list, newest first.
All press